social commerce

1 post

social commerce

TikTok Shop Isn’t Just Another Channel. Here’s How to Operate It.

September 3, 2026

TikTok Shop is growing quickly, but that doesn’t mean every brand should jump in. After working with it for the last couple of years, I’ve found the better…

Growth marketing, digital transformation, and business executive insights. Deep analysis on the forces shaping modern marketing and media.

Navigate

About
Categories
Membership
Newsletter

Newsletter

Get the latest insights delivered to your inbox.

Leave this field empty

Email address

Yes, send me occasional emails from Cezanne Huq. I have read the privacy policy and can unsubscribe at any time with one click.

Double opt-in: nothing is sent until you confirm from your inbox. Unsubscribe any time with one click.

Growth, brand and performance, in your inbox

Occasional notes from Cezanne Huq: executive takes, teardowns and frameworks. No spam, one-click unsubscribe.

Leave this field empty

Email address

Yes, send me occasional emails from Cezanne Huq. I have read the privacy policy and can unsubscribe at any time with one click.

Double opt-in: nothing is sent until you confirm from your inbox. Unsubscribe any time with one click.

Before you go

Get the next essay before it reaches the site. Occasional, free, one click to leave.

Leave this field empty

Email address

Yes, send me occasional emails from Cezanne Huq. I have read the privacy policy and can unsubscribe at any time with one click.

Double opt-in: nothing is sent until you confirm from your inbox. Unsubscribe any time with one click.