Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.
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October 26, 2024
cezanne
agentic AI in a dynamic, futuristic digital workspace, where an AI agent appears holographic and surrounded by data streams, marketing icons, and analysis graphs. The design includes elements that evoke autonomous decision-making and workflow management, with a modern, tech-inspired color palette and glowing accents for an advanced, engaging look.
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Run the Future or Get Left Behind: The Innovation Imperative
Business Innovation ,General Management ,Past ExperienceSeptember 28, 2024
cezanne
Former heavy weight giants like Kodak and AOL collapsed—yet even today the lessons learned may take down tech titans like Amazon, Google, and Meta as they are at risk of the same fate if they stop innovating. In a world where running the business is no longer enough, learn how companies like Apple, Microsoft, and Intuit thrive by relentlessly reinventing themselves. Will today’s leaders choose to run the future, or be left behind? Dive in to explore the innovation imperative and the consequences of complacency
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Balancing OKRs with the Basics: Keeping Growth and Brand Marketing on Track
Brand Marketing ,General Management ,OKRs ,Past ExperienceAugust 25, 2024
cezanne
Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]
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Is there such a thing as Brand Response Marketing?
Brand Marketing ,DTC ,General Management ,Past ExperienceMarch 26, 2023
cezanne
Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]
February 5, 2023
cezanne
With data across a more diverse set of industries, business models and companies, the insights and learnings could be an interesting way to help founders, CEOs or growth leaders detect crucial inflection points proactively.
January 15, 2023
cezanne
Is ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin? I see it as the latter, Google crawled, collected and collated information and matched folks to that information, better. For many that was an incredible improvement in user satisfaction over the likes of Excite/Infoseek/Yahoo and was enough to defer the user’s […]
December 11, 2022
cezanne
2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]
Blockchain is changing the field not the just game
Algorithms ,Artificial Intelligence ,Blockchain ,Code ,Digital TransformationFebruary 4, 2019
cezanne
Blockchain will deliver digitization to our lifestyle for greater prosperity and health The investments in Blockchain across the way we live, learn and work is still in its infancy. We know technology in general is in a free fall and transformation stage with the likes of 5G, machine-to-machine communications, and distributed systems. With Blockchain, we have […]
Facebook and Cambridge Analytica concerns that may impact social and digital marketing
Analytics ,Data ,Digital Strategy ,Social MediaMarch 26, 2018
cezanne
Sorry about the ominous title but there is a concern around what’s happening in the digital world specifically relating to social media. Furthermore, it’s getting more attention due to the “Trump Bump” and it’s not good, it isn’t just about stocks, and has expanded into just about anything related to Trump as well as some […]