The incrementality trap: Uber’s $35M efficiency win gave way to DoorDash’s current moat
It is incredibly easy to look back with 20/20 hindsight and critique corporate history. But this...
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Publicis Didn’t Buy LiveRamp. It Bought Time.
I got to wade into the Publicis Groupe acquisition of LiveRamp this weekend and figured I’d shar... -
A Year-End Take on Where Growth Is Really Heading in 2026
Wow, the year is winding down, crazy! So, I’ll start with the obvious disclaimer. I’m not Nos... -
Solved Creative Scale Once. Agentic AI Reopened the Problem
I remember working with a company during my Intuit days where we exponentially increased creativ... -
A Framework for Testing and Experimentation
Building Speed, Efficiency, and Confidence Without Breaking Trust Most organizations believe they have an experimentation culture. In practice, many are still operating under rules that made sense a decade ago but quietly collapse under modern conditions. The classic model is familiar. Run an A/B test. Wait for statistical significance. Declare a winner. Move on. That approach assumed clean user-level tracking, stable channels, and patient stakeholders. None of those assumptions reliab... -
OTT Plot Twist No One Saw Coming: Consolidation at the Top, Price Drops at the Bottom
The streaming landscape has spent the last five years marching toward one inevitable destination, consolidation. The Netflix acquisition of Warner Bros is exactly the kind of seismic event everyone expected. The biggest platforms keep getting bigger, rights keep clustering, and consumers keep getting pushed toward fewer choices at higher prices. But the wild card in this story is coming from a surprising player: Fubo, the scrappy, sports-centric vMVPD that just made the rarest move in mod... -
The Netflix and Warner Bros. Discovery Acquisition
A Strategic Break Point for the Future of Global Entertainment Netflix’s $72B acquisition of Warner Bros. Discovery represents a defining pivot point in modern entertainment. What began as a simple streaming service has now become the world’s most powerful entertainment ecosystem. With this deal, Netflix unites global distribution scale with HBO’s prestige storytelling, Warner Bros.’ blockbuster film engine and Discovery’s unscripted production capacity. It signals a consolidation of powe... -
The Great Cull: Why the Omnicom-IPG Merger is a Margin Play, Not a Creative One
In 2013, when Publicis and Omnicom first attempted their mega-merger, I sat down with AdExchanger and called it the "end of the agency era." My argument then was that these moves were "last ditch efforts" driven by exhausted R&D and a desire for financial efficiencies rather than better work. Twelve years later, Omnicom has officially closed its $13 billion acquisition of IPG. The press release is stuffed with 2025 buzzwords, claiming the merger will "harness the significant opportuni... -
Meta’s Instagram Reels Skippable Ads: The Quiet Revolution
In October 2025, Adweek confirmed Meta began testing Instagram Reels skippable ads, mirroring YouTube’s in-stream ad format. Users can now skip ads after a few seconds and jump back to their video feed. At first glance, it might look like a simple UX experiment. But beneath it lies a major shift in how attention, intent, and creative performance could be measured across social platforms. The Test and Its Context According to Adweek reporter Trishla Ostwal, Meta is running a limited ... -
Are marketing funnels becoming obsolete?
For years, we've built growth strategies around the classic funnel: Awareness → Interest → Desir... -
Website Optimization for LLM Citation
Metadata Optimization Implement comprehensive schema.org markup for structured data across y... -
🚀 Gen Z is Moving On—Are Marketers Keeping Up? 🚀
As marketers, we have to be where our audience is. And if you're still running Facebook ads expe... -
Brand Awareness and Market Penetration – A Marathon, Not a Sprint 🏃♂️💨
This piece was inspired by a LinkedIN piece and study by Sundar Swaminathan In the fast-pace... -
🌟 The Democratization of Product-Led Growth (PLG): A Product-First Revolution 🌟
In today’s fast-paced, customer-centric world, Product-Led Growth (PLG) isn’t just a b... -
10 Marketing Mistakes That Are Holding You Back—and How to Fix Them 🚀
1. Thinking a Redesign Is a Growth Fix-All 💡 Example: When GAP launched a logo redesi... -
🚀 Amazon’s Next Move: Expanding Ad Tools to Retailers
Amazon has announced a game-changing expansion: retailers can now use Amazon's advertising tools... -
Reflections on a 30-Year Journey: Growth, Sacrifices, and the Power of Resilience
Looking back on my 30-year career, I’m filled with gratitude for the experiences that have shape... -
Testing & learning without measuring experimentation debt is a fail
In the world of data-driven decision-making, experimentation is the backbone of many companies' ... -
The Evolution and Future of the Stage-Gating Process
A. The History of the Stage-Gating Process The stage-gating process is a systematic framework... -
🚀 Agentic AI: Autonomous AI – The Future of Marketing 🌐
Our fast-evolving marketing landscape requires us to stay ahead by leveraging the latest innovat... -
Run the Future or Get Left Behind: The Innovation Imperative
Many businesses fall into the trap of focusing primarily on running their operations rather than... -
Balancing OKRs with the Basics: Keeping Growth and Brand Marketing on Track
Its been awhile since I've posted folks, sorry! While on a new journey and as I look back you kn... -
Is there such a thing as Brand Response Marketing?
Whatever happened to #brand response #marketing? Or the idea that brand marketing...