Paid media, ad strategy, and campaign optimization.
7 posts
CAPI, Enhanced Conversions and AI are making Meta and Google dramatically better at finding customers. That’s good for performance, but there’s a bigger risk: brands can improve acquisition…
I got to wade into the Publicis Groupe acquisition of LiveRamp this weekend and figured I'd share my analysis on what this really means for the industry.
In 2013, when Publicis and Omnicom first attempted their mega-merger, I called it the 'end of the agency era.' Twelve years later, Omnicom has officially closed its $13…
Amazon has announced a game-changing expansion: retailers can now use Amazon's advertising tools directly on their own online stores. This bold move underscores Amazon's commitment to its fastest-growing…
2023 is nearly here, we are all returning to work and increasing business travel, and I've been bombarded by OOH ads. Traditional OOH spend still accounts for an…
There is a concern around what's happening in the digital world specifically relating to social media. Facebook has seen a ~$60B drop in their books because of a…
While we've been fascinated with the development of programmatic digital marketing and advertising the past year, there have been major technology related advancements in 2013. 2014 will be…
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