Category: Marketing

Meta’s Instagram Reels Skippable Ads: The Quiet Revolution

Meta Insta Reels skippable ads

In October 2025, Adweek confirmed Meta began testing Instagram Reels skippable ads, mirroring YouTube’s in-stream ad format. Users can now skip ads after a few seconds and jump back to their video feed. At first glance, it might look like a simple UX experiment. But beneath it lies a major shift in how attention, intent, […]

ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin?

ChatGPT - OpenAI

Is ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin? I see it as the latter, Google crawled, collected and collated information and matched folks to that information, better. For many that was an incredible improvement in user satisfaction over the likes of Excite/Infoseek/Yahoo and was enough to defer the user’s […]

A Ramblin Man

If you made it to my portfolio then I’ve done approximately 50% of my job. I haven’t figured out what to do to make the remaining 50% of work hum quite yet. My guess is that it will be focused on trying to keep you here as long as possible! Maybe we’ll discuss how to build a […]