While we’ve been fascinated with the development of programmatic digital marketing and advertising the past year, there have been major technology related advancements in 2013. From Elon Musk’s high speed transport system to democratization of big data and, well, everything in between. From Microsoft finding itself via Windows mobile to the quantifiable self and of course how can we forget the wearable technology goodness of such stuff as Google Glass. It’s nice to see that technology is enabling us to do more and that there are indeed pioneers and innovators of our century.
2014 will be a year of practicality, we hope, as it would be nice to see enterprises and consumers start consuming the new stuff practically and helping the innovators continue the journey of truly taking technology to new heights!
So, I thought it’d be good to kick off the new year with a round up of relevant 2013 technology and advertising coverage from various publications:
- AdExchanger: The Programmatic Year That Was
- iMedia Connection: The Bold Ways Marketing Evolved in 2013
- The Verge: The Year In Review
Background: Programmatic generally is the automation of the buying and selling of desktop display, video, paid social and mobile ads. Programmatic capabilities are dependent on the maturity of a country’s advertising market. Programmatic is widely available in the US, a developed market, whereas it’s rare in APAC countries as they are developing.
I’m bullish about everything programmatic. Selfishly, I’m hoping advertising and marketing becomes more and more automated where we as marketers and business folk can focus on higher order elements and return to listening to our customers versus chasing the proverbial conversion rate.
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