Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what the new year will bring to us.
I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” and how an organization can encourage it.
The cliche that change is constant is a nagging truth. With the daily barrage of information and ideas, how do we as business leaders fuel innovation and as a result growth? Digiday just ran a piece on just how Intuit does it and here are a couple of highlights:
- Your organization should be somewhat dynamic
- Develop processes and guidelines to facilitate regular cross-training or swapping opportunities. There is no reason to prevent a finance person to consider marketing and vice versa!
- Make sure that you’re collecting the feedback as staff swap roles, i.e. work with them to build case studies and learnings
Here’s the full Digiday article: Why Intuit Encourages Job Swaps
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