The Netflix and Warner Bros. Discovery Acquisition
A Strategic Break Point for the Future of Global Entertainment. Netflix's $72B acquisition of Warner Bros. Discovery represents a defining pivot point in modern entertainment.
Author: Cezanne Huq
55 posts
The Great Cull: Why the Omnicom-IPG Merger Is a Margin Play, Not a Creative One
In 2013, when Publicis and Omnicom first attempted their mega-merger, I called it the 'end of the agency era.' Twelve years later, Omnicom has officially closed its $13…
Are Marketing Funnels Becoming Obsolete?
For years, we've built growth strategies around the classic funnel: Awareness → Interest → Desire → Action. But is this model still relevant?
Website Optimization for LLM Citation
A comprehensive framework to optimize your website so that large language models (LLMs) recognize your content as valuable, authoritative, and worthy of citation.
Gen Z Is Moving On: Are Marketers Keeping Up?
As marketers, we have to be where our audience is. And if you're still running Facebook ads expecting to engage Gen Z in the U.S., you're already behind.
The Democratization of Product-Led Growth (PLG): A Product-First Revolution
Product-Led Growth (PLG) isn't just a buzzword. It's a movement. PLG is all about putting the product at the heart of your business strategy, allowing it to drive…
Brand Awareness and Market Penetration: A Marathon, Not a Sprint
In the fast-paced world of tech and startups, companies often focus on rapid growth and quick wins. But building a brand that sticks isn't about sprinting to the…
10 Marketing Mistakes That Are Holding You Back (And How to Fix Them)
From thinking a redesign is a growth fix-all to forgetting that marketing is about people, here are 10 common marketing mistakes and how to fix them.
Amazon’s Next Move: Expanding Ad Tools to Retailers
Amazon has announced a game-changing expansion: retailers can now use Amazon's advertising tools directly on their own online stores. This bold move underscores Amazon's commitment to its fastest-growing…
Reflections on a 30-Year Journey: Growth, Sacrifices, and the Power of Resilience
Looking back on my 30-year career, I'm filled with gratitude for the experiences that have shaped me. From being part of the launch of Amazon and Priceline to…