Testing Without Learning: Experimentation Debt Is a Fail
Experimentation is the backbone of many companies' scale-up strategies. Yet a critical, often-overlooked issue undermines the effectiveness of these efforts: experimentation debt.
Author: Cezanne Huq
55 posts
The Evolution and Future of the Stage-Gating Process
The stage-gating process is a systematic framework for managing innovation, designed to break large projects into phases separated by decision points. Pioneered by Dr. Robert G. Cooper in…
Agentic AI and Autonomous AI: The Future of Marketing
Our fast-evolving marketing landscape requires us to stay ahead by leveraging the latest innovations, and agentic AI is one of the most exciting developments. But what exactly is…
Run the Future or Get Left Behind: The Innovation Imperative
Many businesses fall into the trap of focusing primarily on running their operations rather than consistently innovating, leading to stagnation and eventual failure. This flaw has claimed numerous…
Balancing OKRs with the Basics: Keeping Growth and Brand Marketing on Track
It's easy to get wrapped up in the shiny new stuff like OKRs, but sometimes we might end up spending so much time on them that we forget…
Is There Such a Thing as Brand Response Marketing?
Whatever happened to brand response marketing? Or the idea that brand marketing actually does drive down-funnel productivity, cost efficiencies and conversions? Nowadays, everything is a brand experience, and…
A Possible Maturity Cycle of a Business: From Cradle to Grave
An interesting piece from Cory Doctorow published in Wired on how 'platforms die.' The progression and maturity cycle of a business from cradle to grave -- with data…
ChatGPT: A Google Killer, Something Killer, or Just a New Microsoft Word Plugin?
I see ChatGPT as the latter. Google crawled, collected and collated information and matched folks to that information. ChatGPT is definitely the next step in the information evolution…
What Gives in OOH Advertising Spend?
2023 is nearly here, we are all returning to work and increasing business travel, and I've been bombarded by OOH ads. Traditional OOH spend still accounts for an…
Blockchain Is Changing the Field, Not Just the Game
The investments in Blockchain across the way we live, learn and work are still in their infancy. Blockchain will deliver digitization to our lifestyle for greater prosperity and…