DTC Digital Experience: 13 Brand Teardowns for Growth Teams
Digital experience isn't only a conversion problem; it's a brand decision. I took a look at thirteen DTC and subscription businesses, did teardowns on the differences, and laid…
Author: Cezanne Huq
55 posts
Marketing Members
Awareness Is Not Trust: The Challenger’s Trap in a Mature Market
MSC spent on a first-ever Super Bowl ad with Drew Barrymore and Orlando Bloom and a global Formula 1 partnership, yet the customer reviews tell another story. Carnival,…
The Lie of Enshittification: Why the Web is Going Through Mirrorfication
Every week, the feed is flooded with the same hysterical take: the internet is dying and AI slop is ruining content. But complaining without an operational solution does…
Beyond the Black Box: Meta at scale through strategic autonomy vs. liquidity matrix (SALM)
Standard platform playbooks say to consolidate everything. But for growth executives managing varying margins, diverse product lines, and complex customer lifecycles, blind automation is an abdication of strategic…
The Incrementality Trap: Uber’s $35M Efficiency Win Gave Way to DoorDash’s Current Moat
It is incredibly easy to look back with 20/20 hindsight and critique corporate history. But this isn't a post-mortem. This is a diagnostic warning for every CEO, CMO,…
Publicis Didn’t Buy LiveRamp – It Bought Time
I got to wade into the Publicis Groupe acquisition of LiveRamp this weekend and figured I'd share my analysis on what this really means for the industry.
Growth Members
A Year-End Take on Where Growth Is Really Heading in 2026
Wow, the year is winding down, crazy! So, I'll start with the obvious disclaimer. I'm not Nostradamus - but here's where I see things heading.
Solved Creative Scale – Once Agentic AI Reopened the Problem
I remember working with a company during my Intuit days where we exponentially increased creative output. Now agentic AI has completely changed the game again.
OTT Plot Twist No One Saw Coming: Consolidation at the Top, Price Drops at the Bottom
The streaming landscape has spent the last five years marching toward one inevitable destination: consolidation.
A Framework for Testing and Experimentation
Building Speed, Efficiency, and Confidence Without Breaking Trust. Most organizations believe they have an experimentation culture. In practice, many are still operating under rules that made sense a…