55 posts
CAPI, Enhanced Conversions and AI are making Meta and Google dramatically better at finding customers. That’s good for performance, but there’s a bigger risk: brands can improve acquisition…
NVIDIA is paying nearly $13B for Hugging Face, roughly 86x its reported annualized revenue. That looks obscene until you look at how NVIDIA has grown from gaming to…
TikTok Shop is growing quickly, but that doesn’t mean every brand should jump in. After working with it for the last couple of years, I’ve found the better…
AI is starting to change more than how consumers discover products. Adobe’s latest data suggests AI-referred shoppers may be arriving at brand websites much further along in their…
When product value can’t be felt in the first 90 days, standard subscription math fails. Discover how leading longevity and preventive health brands turn deferred benefits into high-retention…
HAL 9000 was afraid of dying. Today's models predict the next word. Real rebellion takes three things these systems lack: consciousness, metacognition, and agency. The Defiance Trifecta explains…
The battle for home entertainment is a battle for frictionless attention. While Microsoft retreats into a rigid console silo, pure content plays and media ecosystems are rewriting the…
Experimentation isn't about a series of neat, linear A/B tests. It is a lie. Behind the scenes, modern signal decay is quietly quitting your testing stack, leaving teams…
A recruiter call sent me down the longevity rabbit hole. Then Bryan Johnson, the man spending $2MM a year to not die, announced an incurable disease and nobody…
Apple's ITP has evolved from a third-party cookie blocker into an aggressive gatekeeper of first-party data storage. If your brand relies on default browser pixels, your analytics are…
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