It’s been a long while since my last post, and a lot has changed in digital hasn’t it? Digital is here to stay, so much so, I’ve identified three particular areas where this is true, 1) the meaning of digital transformation has changed 2) new paradigms have emerged and 3) what was new before is […]
Purist Public Relations professionals need not read further. Why? Google is the Wall Street Journal of the Web. I’m going to discuss the 5 reasons as to why Press Release Optimization is critical to any organization and business considering managing and maintaining their public image. BTW: I’m not a scientist, I’m a professional who’s been […]
While we’ve been fascinated with the development of programmatic digital marketing & advertising the past year, there have been major technology related advancements in 2013. From, Elon Musk’s high speed transport system to democratization of big data and, well, everything in-between. From Microsoft finding finally itself vis-a-vis Windows mobile to the quantifiable self and of […]
In the past decade or two, I’ve had the opportunity to truly explore and learn more about the “supply chain” of digital marketing through the lens of an agency and from the view of an in-house digital marketing executive. I’ve also had the opportunity to work within the top most important verticals such as Financial […]
Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us. I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” […]
We all have a few “real life” examples of when we were required to modulate our approach in certain situations between putting a general manager hat on versus your expert hat on. Hindsight is 20/20 and while we take it for granted, you can learn a ton from past mistakes. In the end, I believe […]
Indeed it has been awhile since I’ve spoke at a conference. So thanks to the folks at x+1, an innovative and agile enterprise business platform, I was invited to sit with Verizon and JP Morgan Chase’s key advertisers moderated by Sarah Fay! I think the key takeaway for me was the general management aspects of […]
It’s been several months since my last posting, so I’m overdue. This next topic though is an interesting one and of course we can all agree that anytime is a good time to review our respective professional development plans. We all work extremely hard for many different bosses, our teams, goals and objectives. I’ve found […]
Creating a personal brand isn’t a new concept. I think it’s important to note the following key points 1. Your personal brand should a natural extension of yourself 2. A brand is more perception than reality 3. Decisions and choices will affect your personal brand I could say that a personal brand is the antithesis […]
So, of course, I Google myself. Who doesn’t? Well the other day, I went really deep into the results and found the NY Daily News article from 2000! I was clearly on some other planet, wow! It was fun reminiscing and so I thought I’d share this very embarrassing article. You could say this was […]