Category: General Management

March 26, 2023

Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]

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September 2, 2017

Why would Amazon buy Whole Foods? Ironically, the answer is in the name, Amazon. The amazon jungle is the life blood of the western hemisphere providing the ecosystem and environment to nourish over a billion in population and drives civilizations largest economies. According to Wikipedia, the Amazon represents over half of the planet’s remaining rain-forests, and […]

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January 29, 2013

Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us. I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” […]

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