Tag: marketing

🚀 Gen Z is Moving On—Are Marketers Keeping Up? 🚀

March 9, 2025 Retail

📦 Gen Z is Leaving Social, But Not Marketplaces – What Marketers Need to Know

Gen Z is ditching Facebook but still shopping on Facebook Marketplace. In fact, 49% of social shoppers turn to Marketplace when they’re ready to buy (CNBC).

🔹 They’re not rejecting digital—they’re rejecting social media that doesn’t serve them. Instead, they’re flocking to community-driven commerce platforms like Depop, Etsy, and OfferUp.
🔹 They expect seamless omnichannel retail experiences—where digital and real-world shopping blend.
🔹 They value connection, sustainability, and authenticity—ads alone won’t win them over.

🔥 The takeaway? If your brand isn’t meeting Gen Z where they actually engage, you’re missing out. Commerce, community, and connection now drive success.

Are you adapting your marketing strategy? Let’s discuss! ⬇️

#GenZMarketing #EcommerceTrends #RetailInnovation #CommunityEngagement #MarketingStrategy

Is there such a thing as Brand Response Marketing?

March 26, 2023 Brand Marketing, DTC, General Management, Past Experience

Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]

ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin?

January 15, 2023 Artificial Intelligence, Marketing, Past Experience
ChatGPT - OpenAI

Is ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin? I see it as the latter, Google crawled, collected and collated information and matched folks to that information, better. For many that was an incredible improvement in user satisfaction over the likes of Excite/Infoseek/Yahoo and was enough to defer the user’s […]

What gives in OOH advertising spend?

December 11, 2022 Analytics, Digital Strategy, Past Experience

2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]