Whatever happened to #brand response #marketing? Or the idea that brand marketing actually does drive down funnel productivity, cost efficiencies and conversions? How about the taboo idea that performance marketing can actually create aided recall and awareness? The digitization of all things whether fully or minimally, I would say nowadays, everything is a brand experience, and everything is […]
Is there such a thing as Brand Response Marketing?
Brand Marketing ,DTC ,General Management ,Past ExperienceMarch 26, 2023
cezanne
