Category: Digital Strategy

December 11, 2022

2023 is nearly here, we are all returning to work and increasing business travel, I’ve been bombarded by (OOH) ads. Per, Wikipedia, “Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience […]

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March 26, 2018

Sorry about the ominous title but there is a concern around what’s happening in the digital world specifically relating to social media. Furthermore, it’s getting more attention due to the “Trump Bump” and it’s not good, it isn’t just about stocks, and has expanded into just about anything related to Trump as well as some […]

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July 30, 2016

It’s been a long while since my last post, and a lot has changed in digital hasn’t it? Digital is here to stay, so much so, I’ve identified three particular areas where this is true, 1) the meaning of digital transformation has changed 2) new paradigms have emerged and 3) what was new before is […]

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January 1, 2014

While we’ve been fascinated with the development of programmatic digital marketing & advertising the past year, there have been major technology related advancements in 2013. From, Elon Musk’s high speed transport system to democratization of big data and, well, everything in-between. From Microsoft finding finally itself vis-a-vis Windows mobile to the quantifiable self and of […]

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March 24, 2013

In the past decade or two, I’ve had the opportunity to truly explore and learn more about the “supply chain” of digital marketing through the lens of an agency and from the view of an in-house digital marketing executive. I’ve also had the opportunity to work within the top most important verticals such as Financial […]

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