Testing & learning without measuring experimentation debt is a fail

January 5, 2025 cezanne Algorithms, Past Experience

Experimentation is a cornerstone of growth, but without proper validation and discipline, it can lead to hidden costs known as experimentation debt. This debt accumulates when flawed processes and unvalidated results create overconfidence, waste resources, and erode trust in data-driven decision-making. In this article, we explore how experimentation debt builds up, its implications, and actionable strategies to ensure your experiments drive meaningful, scalable outcomes.

The Evolution and Future of the Stage-Gating Process

December 15, 2024 cezanne Product Management

A. The History of the Stage-Gating Process The stage-gating process is a systematic framework for managing innovation, designed to break large projects into phases separated by decision points (“gates”). This methodology was pioneered by Dr. Robert G. Cooper in the 1980s. Cooper, a Canadian academic, introduced the concept in his book Winning at New Products: […]

Balancing OKRs with the Basics: Keeping Growth and Brand Marketing on Track

August 25, 2024 cezanne Brand Marketing, General Management, OKRs, Past Experience

Its been awhile since I’ve posted folks, sorry! While on a new journey and as I look back you know, I had this realization. It’s easy to get wrapped up in the shiny, new stuff like OKRs (Objectives and Key Results), but sometimes, we might end up spending so much time on them that we […]

ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin?

January 15, 2023 cezanne Artificial Intelligence, Marketing, Past Experience

Is ChatGPT a Google killer/ “something” killer or just a new Miscrosft word plugin? I see it as the latter, Google crawled, collected and collated information and matched folks to that information, better. For many that was an incredible improvement in user satisfaction over the likes of Excite/Infoseek/Yahoo and was enough to defer the user’s […]

Amazon buys Whole Foods, boy times, they are a changing…the courtship of digital is ending

September 2, 2017 cezanne Digital Transformation, General Management, Past Experience

Why would Amazon buy Whole Foods? Ironically, the answer is in the name, Amazon. The amazon jungle is the life blood of the western hemisphere providing the ecosystem and environment to nourish over a billion in population and drives civilizations largest economies. According to Wikipedia, the Amazon represents over half of the planet’s remaining rain-forests, and […]

Does your organization enable digital marketing innovation in this new era?

January 29, 2013 cezanne Digital Marketing Innovation, General Management

Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us. I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” […]

When should you be a general manager versus a subject matter expert?

June 25, 2012 cezanne General Management, Professional Development

We all have a few “real life” examples of when we were required to modulate our approach in certain situations between putting a general manager hat on versus your expert hat on. Hindsight is 20/20 and while we take it for granted, you can learn a ton from past mistakes. In the end, I believe […]

The enterprise marketer can transform businesses

June 17, 2012 cezanne General Management

Indeed it has been awhile since I’ve spoke at a conference. So thanks to the folks at x+1, an innovative and agile enterprise business platform, I was invited to sit with Verizon and JP Morgan Chase’s key advertisers moderated by Sarah Fay! I think the key takeaway for me was the general management aspects of […]

A Ramblin Man

July 16, 2011 cezanne Marketing, Past Experience, Random Thoughts

If you made it to my portfolio then I’ve done approximately 50% of my job. I haven’t figured out what to do to make the remaining 50% of work hum quite yet. My guess is that it will be focused on trying to keep you here as long as possible! Maybe we’ll discuss how to build a […]

Tag: General Management