1. Your personal brand should a natural extension of yourself
2. A brand is more perception than reality
3. Decisions and choices will affect your personal brand
I could say that a personal brand is the antithesis of an archetype though it cannot be so niche that it’s no longer relevant. A few tips to consider:
A. Define A Brand Headline – What’s the key headline that encapsulates you and ultimately your brand?
B. Establish A Brand Cheat Sheet – What are some key talking points that succinctly describe your brand profile?
C. Communicate Your Brand Consistently – Take A and B to the social and professional spheres!
I’ve oversimplified this but I think it’s enough for you to at least get started on your personal brand. By the way, I could practice what I preach but I’m sure you’ve read or heard of the infamous cobbler and his shoes fable?