Does your organization enable digital marketing innovation in this new era?

Digital Marketing Innovation ,General Management
January 29, 2013

New-HeightsFolks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us.

I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” and how an organization can encourage it.

the cliche that change is constant is a nagging truth. With the daily barrage of information and ideas, how do we as business leaders fuel innovation and as a result growth? Digiday just ran a piece on just how Intuit does it and here are a couple of highlights:

1) Your organization should be somewhat dynamic
2) Develop processes and guidelines to facilaite regular cross-training or swapping opportunities. There is no reason to prevent a finance person to consider marketing and vice versa!
3) Make sure that you’re collecting the feedback as staff swap roles, i.e. work with them to build case studies and learning

Here’s the full Digiday article: Why Intuit Encourages Job Swaps

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