The enterprise marketer can transform businesses

General Management
June 17, 2012

Indeed it has been awhile since I’ve spoke at a conference. So thanks to the folks at x+1, an innovative and agile enterprise business platform, I was invited to sit with Verizon and JP Morgan Chase’s key advertisers moderated by Sarah Fay!

I think the key takeaway for me was the general management aspects of marketing, focusing on leadership, innovation, team building and cross-functional  shared vision that could make or break an organizations efforts to build enduring marketing departments.

John Ebbert of Ad Exchanger covered the panel and the conference, NexTargeting. Hope there will be more as I had the unique pleasure to participate and meet some really terrific people: http://www.adexchanger.com/online-advertising/marketer-enterprise/

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