Month: January 2012

Developing a personal brand

Creating a personal brand isn't a new concept. I think it's important to note the following key points 1. Your personal brand should a natural extension of yourself 2. A brand is more perception than reality 3. Decisions and choices will affect your personal brand I could say that a personal brand is the antithesis of an archetype though it cannot be so niche that it's no longer relevant. A few tips to consider: A. Define A Brand Headline - What's the key headline that encapsulates you and ultimately your brand? B.  Establish A Brand Cheat Sheet - What are some key talking points that succinctly describe your brand profile? C. Communicate Your Brand Consistently - Take A and B to the social and professional spheres! I've oversimplified this but I think it's enough for you to at least get started on your personal brand. By the way, I could practice what I preach but I'm sure you've read or heard of the infamous cobbler and his shoes fable?

An old article on Cezanne in the NY Daily News

So, of course, I Google myself. Who doesn't? Well the other day, I went really deep into the results and found the NY Daily News article from 2000! I was clearly on some other planet, wow! It was fun reminiscing and so I thought I'd share this very embarrassing article. You could say this was my 15 minutes, Phase 0. I had this idea that somehow this article would help me take a step back and disconnect. It worked for a few years. Too much surfing leaves some New Yorkers trapped in the Net By Eamon Lynch | Daily News Staff Writers | January 2000 The one big takeaway for me was, traditional media definitely had a place in the consumer journey whether us digitalites like it or not and we're now finally seeing this through greater online and offline integration in marketing, sales and operations.

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