Tag: Personal Brand

Developing a personal brand

Creating a personal brand isn't a new concept. I think it's important to note the following key points 1. Your personal brand should a natural extension of yourself 2. A brand is more perception than reality 3. Decisions and choices will affect your personal brand I could say that a personal brand is the antithesis of an archetype though it cannot be so niche that it's no longer relevant. A few tips to consider: A. Define A Brand Headline - What's the key headline that encapsulates you and ultimately your brand? B.  Establish A Brand Cheat Sheet - What are some key talking points that succinctly describe your brand profile? C. Communicate Your Brand Consistently - Take A and B to the social and professional spheres! I've oversimplified this but I think it's enough for you to at least get started on your personal brand. By the way, I could practice what I preach but I'm sure you've read or heard of the infamous cobbler and his shoes fable?