Purist Public Relations professionals need not read further. Why? Google is the Wall Street Journal of the Web. I’m going to discuss the 5 reasons as to why Press Release Optimization is critical to any organization and business considering managing and maintaining their public image. BTW: I’m not a scientist, I’m a professional who’s been […]
Author: cezanne
2013 round up of programmatic digital marketing and technologies
Digital Marketing Innovation ,Digital Strategy ,Random ThoughtsJanuary 1, 2014
cezanne
While we’ve been fascinated with the development of programmatic digital marketing & advertising the past year, there have been major technology related advancements in 2013. From, Elon Musk’s high speed transport system to democratization of big data and, well, everything in-between. From Microsoft finding finally itself vis-a-vis Windows mobile to the quantifiable self and of […]
Agile principles in digital marketing and acquisition
Digital Marketing Innovation ,Digital Strategy ,Digital Transformation ,Past ExperienceMarch 24, 2013
cezanne
In the past decade or two, I’ve had the opportunity to truly explore and learn more about the “supply chain” of digital marketing through the lens of an agency and from the view of an in-house digital marketing executive. I’ve also had the opportunity to work within the top most important verticals such as Financial […]
Does your organization enable digital marketing innovation in this new era?
Digital Marketing Innovation ,General ManagementJanuary 29, 2013
cezanne
Folks, it’s been awhile since I posted something and there is generally no good reason not to. Let’s face it, we’re all busy trying to figure out what 2013 will bring to us. I thought I’d share a point of view on a particularly interesting topic, “Innovation” or in my world, specifically, “digital marketing innovation” […]
When should you be a general manager versus a subject matter expert?
General Management ,Professional DevelopmentJune 25, 2012
cezanne
We all have a few “real life” examples of when we were required to modulate our approach in certain situations between putting a general manager hat on versus your expert hat on. Hindsight is 20/20 and while we take it for granted, you can learn a ton from past mistakes. In the end, I believe […]
June 17, 2012
cezanne
Indeed it has been awhile since I’ve spoke at a conference. So thanks to the folks at x+1, an innovative and agile enterprise business platform, I was invited to sit with Verizon and JP Morgan Chase’s key advertisers moderated by Sarah Fay! I think the key takeaway for me was the general management aspects of […]
March 25, 2012
cezanne
It’s been several months since my last posting, so I’m overdue. This next topic though is an interesting one and of course we can all agree that anytime is a good time to review our respective professional development plans. We all work extremely hard for many different bosses, our teams, goals and objectives. I’ve found […]
January 22, 2012
cezanne
Creating a personal brand isn’t a new concept. I think it’s important to note the following key points 1. Your personal brand should a natural extension of yourself 2. A brand is more perception than reality 3. Decisions and choices will affect your personal brand I could say that a personal brand is the antithesis […]
January 18, 2012
cezanne
So, of course, I Google myself. Who doesn’t? Well the other day, I went really deep into the results and found the NY Daily News article from 2000! I was clearly on some other planet, wow! It was fun reminiscing and so I thought I’d share this very embarrassing article. You could say this was […]
July 16, 2011
cezanne
If you made it to my portfolio then I’ve done approximately 50% of my job. I haven’t figured out what to do to make the remaining 50% of work hum quite yet. My guess is that it will be focused on trying to keep you here as long as possible! Maybe we’ll discuss how to build a […]